Technology Futures Inc.
Ms. Carrie Vanston,
Media Relations Director
(323) 436-0314

Fuel Cells: A Technology Forecast

AUSTIN, Texas, February 2004-In the last few years, there has been an ever-increasing interest in the development of fuel cell technology. According to a new report, Fuel Cells: A Technology Forecast, the opportunities for those willing to make the necessary commitments to become leaders in the fuel cell field could be very significant in terms of capital infusion and job creation. The report discusses the fuel cell industry, the different types of fuel cell markets, and the use of fuel cells in electric power production and motor vehicles.

Fuel Cells: A Technology Forecast, an 80-page report written by John H. Vanston, Ph.D. (Chairman, Technology Futures, Inc. [TFI]) and Henry Elliott (Consultant, TFI), and sponsored by the Texas State Technical College (TSTC), is available to you and your readers for FREE at A list of some general observations and a table of contents from the report are below.

In discussing the report, lead author John Vanston states, "The fuel cell industry is only now beginning to achieve its promise. Those regions that establish themselves as early adopters will attract manufacturing and service companies as commercialization accelerates."

Michael Bettersworth, Associate Vice Chancellor for Technology Advancement with TSTC and Program Director for the forecast, adds, "This report supports the development of fuel cell programs at community and technical colleges by providing instructional officers and curriculum developers with applicable strategies, explanations, and projections of the emerging and increasingly mature fuel cell market."

A FREE copy of the report is available to you and your readers at

We would be very pleased to have the report reviewed by your publication and/or be cited for articles examining the subject matter. TFI and TSTC project participants would also be glad to be interviewed and quoted for articles relating to the subject matter.

Dr. Vanston has been actively involved in technology management and forecasting for over 25 years. He is an internationally renowned educator, author, and consultant in technology forecasting, technology/market integration, and technology management in uncertain environments.

Co-author, Mr. Elliott, works in the areas of nanotechnology, materials science, and technology forecasting. Prior to joining TFI, he co-founded Nanotechnologies Inc., an Austin based nanomaterials company.

This project was conducted under TSTC's Programs for Emerging Technologies (PET), which identifies, evaluates, and forecasts potential emerging technology programs.

TSTC is a public coeducational institution of higher education offering courses of study in technical education leading to the award of Certificates and Associate of Applied Science degrees. TSTC also provides technical education and training to business and industry, continuing education to the public, and training programs for community and state economic development. For more information on TSTC and its activities, visit TSTC at or call (800) 792-8784.

For 25 years, TFI has helped organizations plan for the future by offering outstanding technology forecasting, strategic planning, trend analysis, and technology market strategies services in high-technology and telecom technologies. Drawing on proven, quantifiable forecasting methods and strategic applications, we combine the vision of the futurist with the down-to-earth judgment of the technologist. Clients have ranged from small start-ups to half of the Fortune Top Fifty companies, leading government agencies, and top-tier universities. We are "Your Bridge to the Future."

We invite you to peruse our Press Room to learn more about us. A list of many of our citations can be found at TFI News.

PRESS CONTACT: Ms. Carrie Vanston, Media Relations Director, TFI, Los Angeles Office, (323) 436-0314,

Please contact Ms. Vanston with any questions or to interview Dr. Vanston and/or other participants in this project. Dr. Vanston and the TFI staff are also always happy to comment on technology forecasting principles and technology and telecom trends. If you need assistance immediately and Ms. Vanston is unavailable, please contact the TFI corporate offices in Austin at (512) 258-8898 or (800) 835-3887.

Thank you for your attention.

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February 2004
Technology Futures, Inc.
13740 Research Boulevard, Building C
Austin, TX 78750
(800) 835-3887 or (512) 258-8898
Fax: (512) 258-0087

Fuel Cells: A Technology Forecast

Table of Contents

General Observations
Workforce Implications
Training Strategies for Community and Technical Colleges
Current Texas Fuel Cell Activities
State Government Activities
Proposed Fuel Cell Legislation
Demonstration Projects
Fuel Cell Education and Advocacy Groups
Planned Fuel Cell Activities
Current State of Fuel Cell Technology
How Fuel Cells Work
Fuel Cell Technologies
Fuel Cell Forecasts
Forecast Underpinnings
Applications 7
Forecast of Commercialization
Background Information
Potential Impacting Factors
Final Comments
List of Appendices
Appendix A: Overview of Develop a Curriculum (DACUM) Meeting
Appendix B: DACUM
Appendix C: DACUM Meeting Participants
Appendix D: Reports and Studies Utilized
Appendix E: Experts Interviewed
Appendix F: Selected Fuel Cell Companies
Appendix G: Current Highway Vehicle Fuel Cell Projects

List of Tables

Table 1: The Five Most Promising Fuel Cell Types
Table 2: Forecast of Fuel Cell Use

List of Figures

Figure 1: Projected Texas Fuel Cell MW Targets
Figure 2: Brooks City Base Project
Figure 3: Laughlin Air Force Base, Building Application: Hospital
Figure 4: Rebekah Baines Johnson Health Center
Figure 5: Texas State Technical College Waco Fuel Cell
Figure 6: Fuel Cell Reformer
Figure 7: Schematic of an Acid-Electrolyte Fuel Cell
Figure 8: PEM Fuel Cell
Figure 9: PAFC Fuel Cell
Figure 10: Molten Carbonate Fuel Cells
Figure 11: Solid Oxide Fuel Cells
Figure 12: Capital Cost per kW of Capacity
Figure 13: Projected Cost Curve (per kW of Installed Capacity)
Figure 14: US Oil Use for Transportation
Figure 15: ZEbus (Zero Emission Bus)
Figure 16: Fuel Cell Power Plant for the Space Shuttle
Figure 17: Fuel Cell Powered Toyota Highlander
Figure 18: Portable Direct Methanol Fuel Cell